brand activation Archives - Event Marketer

Posts tagged with ‘brand activation’

May 17, 2017

Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella

As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...

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