Tag: american express

  • American Express Service Stations at CES Focus on Attendee Needs
    B-to-B Events

    American Express Service Stations at CES Focus on Attendee Needs

    There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated […]

  • American Express Platinum House at Art Basel Alleviates Customer Pain Points With Networking Space and Food Trucks
    B-to-C Events

    Amex at Art Basel: Platinum House Provides Women-Focused Networking and Late-Night Bites for Cardmembers

    American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming […]

  • American Express Incorporates Local Businesses Into its Chicago Bulls Fan Activation
    B-to-C Events

    Amex Incorporates Local Businesses Into its Chicago Bulls Fan Activation

    With the start of the 2018-2019 NBA season on the horizon, American Express on Oct. 2 kicked off the ninth year of its partnership with the Chicago Bulls with an outdoor fan activation at Chi-Town’s Daley Plaza. The event, accessible to both cardmembers and non-cardmember hoops fans alike, offered attendees once-in-a-lifetime photo ops, music, player […]

  • amex_usopen_augmented_reality_2018
    B-to-C Events

    Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open

    American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century. And yet somehow, year after year, the brand continues to produce activations that delight—and comfortably cool off—consumers throughout the event’s two-week run. Its secret? Creating a program with a sound, strategic foundation informed by the latest trends […]

  • B-to-C Events

    American Express Aces the 2018 US Open with AR, Lounges and a Wearable

    Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and […]