How Tech and Big Data Influence Experience Design - Event Marketer

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How Tech and Big Data Influence Experience Design

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WRITTEN BY GIANLUCA SANTOSUOSSO

We’re all familiar with the term event technology, and most of us will have seen examples of it in action at events we’ve organised, worked on, or experienced as attendees.

Technology is a must have at events today. Not only can it enhance the attendee experience, many event technologies are capable of capturing information about delegates’ behaviour—which we can use to inform how our events will look and feel in the future.

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