Good will Archives - Page 3 of 14 - Event Marketer
Intel “flips the classroom” with their VR mobile marketing tour
Now more than ever, careers in science, technology, engineering and math are booming, with employment in STEM fields expected to grow 13 percent by 2027 in the U.S. So when Intel discovered that most U.S. classrooms don’t have the resources necessary to prepare students for the workforce of the future, it conjured up a mobile...
State Farm brings its ‘Neighborhood of Good’ to Gov Ball while
State Farm’s successful Neighborhood of Good program (which won the 2018 Grand Ex award) capitalized once again on the insight that consumers want to give back to their communities, but don’t know where or how to start. Last summer, the brand decided to bring a literal Neighborhood of Good to life at millennial-rich music festivals...
Ford ‘drives’ to do good for local schools
Despite it being a crucial factor in making a purchase, many consumers aren’t as motivated to visit dealerships for test- drives. Ford found a way to not only encourage test-drives by eliminating that high-pressure sales environment, it helped dealers create positive interactions with consumers by supporting local schools. Interested Ford dealers partnered with schools to...
Cigna saving lives on wheels
Many of us aren’t so good at getting to the doctor for those annual checkups—preventative care that, according to the Centers for Disease Control and Prevention, could save up to 100,000 lives each year and reduce health risks before they become serious and expensive. In addition, 45 percent of Americans say they’re unaware that if...