Drive consumers to purchase Archives - Event Marketer
Westfield’s Theatrical Holiday Market Charms Consumers, Benefits Retailers
You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season...
Levi’s Haus Miami Delivers Fashion Customization, Performances and Workshops
Successful pop-ups use every minute of the day that they’re open, expanding beyond retail and into education and entertainment. Levi’s Haus Miami engaged an array of consumers and influencers over several months, making use of a vacant lot in Miami’s super trendy Wynwood Arts District while capitalizing on a banner season for the city. Open...
Reebok’s ’90s-themed Shoot-to-Win Activation Scores at ComplexCon Chicago
The pièce de résistance of Reebok’s retro Shoot-to-Win activation at ComplexCon Chicago was a 30-foot-high double-deck structure that housed the brand’s hoops challenge and a dj and a street-ball announcer. Designed with ’90s throwback flair, attendees either shopped for merch or took part in a 25-foot-long distance shot where a successful basket entered them in...
Jeep’s 4D Film Experience Sends Thrill-Seekers on a Multisensory Joy Ride
Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was...