April 2013

For the beverage category, a bottle of water is always...

Think large-scale mass marketing and small-scale targeted tastemaker strategies don’t...

The 102-year-old Hallmark brand is a $4.1 billion business reminder...

Event staffers today come in every stripe and skill set...

So, it’s the New Year and just because Facebook has...

We’ve all been there—harried from holiday shopping or stressed out...

It’s springtime in Austin and that means the South by...

EM editors Rachel Kirkpatrick and Kenneth Briodagh kissed the frigid...

At the close of the business portion of Toyota Motor...

Every conversation in the event marketing industry eventually comes around...

In a TED talk entitled “The technology of storytelling,” celebrated...