Manufacturer Archives - Event Marketer

Manufacturer Archives - Event Marketer

July 13, 2017

Huber ‘Proves’ its Worth an Interactive Mobile Tour

Building professionals are a discerning breed, often demanding proof that a tool or product will perform as advertised before implementing it on job sites. So, to showcase the superiority of its products and provide essential education to builders, lumberyard dealers, architects and general contractors, Huber Engineered Woods rebooted its Prove It Tour in 2016, bringing...

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July 13, 2017

Bosch Tour Hammers Home Job Site Safety

“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...

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July 13, 2017

Caterpillar Seamlessly Blends Content and Technology

The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...

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December 29, 2016

John Deere Hosts an Event Within an Event at L.E.A.D.

For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...

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December 28, 2016

Tenneco’s Think Hubs Drive Three-Year Mobile Tour

Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...

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