Event Environment or Event Service Supplier Archives - Event Marketer
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...
George P. Johnson Grows a ‘Creative Garden’ Exhibit
George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects,...
Sydney Museum Plays Host to Digital Paint Splatter
With the sails of the Sydney Opera House and the nearby Sydney Harbour Bridge as the backdrop, Sydney Australia has one of the most iconic skylines in the world. So how do you improve on something that’s already spectacular in its own right? Each year the Aussies manage to make their spectacular city even more...
Reed Exhibitions Focuses on Matchmaking at AIBTM
A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...