Energy—Electric \ Gas \ Petroleum Archives - Page 3 of 4 - Event Marketer
Shell Road Show Educates Hard-to-Reach Truckers
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...
GE Water Drops Trade Shows for a Proprietary Tour
Water is vanishing from the earth at alarming rates and municipalities are scrambling to find a solution. As a result, water technology companies are poised to see a 15 percent boost in sales in the $1.8 billion industry. The marketplace was primed and ready, but it was still one of the biggest gambles of the...
Honeywell Woos Decision Makers with a Demo Tour
Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their...
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...