Computer Hardware/Software/High Tech Archives - Page 5 of 55 - Event Marketer
Google’s CES Booth Offers Demos, Meditation and a Theme Park Ride
Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google...
Intuit Turns Heads at the Grace Hopper Celebration with a Giant Robot
At the Grace Hopper Celebration women in tech conference, Intuit built a 20-foot by 20-foot exhibit that leveraged a social media campaign featuring a female inventor and a giant robot. At the back, a partially opened roll-up door revealed the robot’s feet; an adjacent window showed the inventor inside her workshop. A faux brick exterior...
Google Takes CES Attendees on an Amusement Park-Style Ride
After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns...
Google Brings the Cloud to Life with Five Tech-Fueled ‘Neighborhoods’
For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s...