Trade shows Archives - Event Marketer

Trade shows Archives - Event Marketer

March 23, 2016

American Express Fosters New Business in Open Lounges

American Express’ Open product line is aimed at helping small business owners do more business. And, at trade shows, the company’s Open Business Lounges were created to generate business for American Express. The lounges are designed for American Express card holders looking for a place to host a quiet business meeting, network, connect with the...

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March 23, 2016

Starbucks Amplifies Community Service at Global Conference

At its Global Leadership Conference, Starbucks focuses on strengthening connections with the 10,000-plus store managers and regional managers who serve customers daily. For a recent four-day conference in Houston, the brand’s goals were to create unforgettable experiences that reinforced the company’s message of leadership across the business and inspire the team to take the next...

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January 11, 2016

Volkswagen Takes Minimalist Route to Stand Out

For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...

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January 11, 2016

Siemens Uses Visual Audits, Exit Interviews to Maximize ROI

In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age...

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January 11, 2016

Toyota Creates Eco-friendly Exhibit at Detroit Auto Show

Toyota has long been considered one of the auto industry’s eco-conscious forerunners, but despite its spot at the top, the race for mindshare in the hybrid market is just beginning. To keep itself top of mind as the green movement continues accelerating, in 2008 the automaker scrapped its auto show kit and created a brand...

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