Stage Archives - Event Marketer
Univision Leverages Synchronized Screens at its Immersive Upfront Event
Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across...
Cisco Livewires its Mainstage Keynote with Reactive Lighting
For the latest iteration of the 30-year-old Cisco Live user conference, Cisco chose the theme “You Make Possible” to emphasize its customer focus. And the mainstage keynote was designed to both wow the audience and put attendees at the heart of the story—whether they were watching in person or tuning in remotely. For those in...
Ritz stands out at the QuickChek New Jersey Festival with a red balloon flying high
If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be...
The Heineken House at Coachella brings all the excitement attendees want at a festival
At an event like Coachella, considered to be the festival of the season, attendees are inundated with options on where to party, drink, dance and post for the world at home watching through social media. To cut through the clutter, Heineken went old school with its music choices while being tech-forward with its amenities. The...