Stage Archives - Event Marketer

Stage Archives - Event Marketer

July 14, 2017

BMW Celebrates 100 Years With Broadway-Style Event

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...

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July 6, 2017

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...

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February 9, 2017

Ringling Bros. App Spawns a Tech-Fueled Circus

The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...

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February 9, 2017

MLS Powers the Official Draw Broadcast With LED Tech

The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers...

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August 25, 2016

Hormel Sizzles with a Bacon-Themed Burlesque Show

Black Label bacon got the Las Vegas Strip sizzling last fall with the launch of the world’s first-ever bacon-themed burlesque show at Marquee at the Cosmopolitan. Imitating a vintage cabaret experience, the brand turned its four newest flavors of bacon—Cherrywood, Jalapeño, Brown Sugar and Pecanwood—into burlesque stars, bringing each to life with original music, choreography...

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