Proprietary Event Archives - Event Marketer

Proprietary Event Archives - Event Marketer

August 9, 2017

Google Transforms I/O With an Outdoor Festival Vibe

For years, Google’s evergreen I/O developers conference, like all b-to-b events, took place in a convention center. Every year. In a convention center. The same format. Over and over again. For a brand like Google, the “same old thing” was eventually no longer an option. It was time to take a leap. A leap of...

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August 9, 2017

Oracle Turns OpenWorld Into a Networking Extravaganza

Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...

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August 9, 2017

Epic Airbnb Open Event Redefines ‘Festivalization’

Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the...

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August 8, 2017

Pepsi’s Summer of ’92 Event Stirs up 90s Nostalgia

Crystal Pepsi Summer of ’92 took over New York City’s Terminal 5 with a ‘90s-themed trip through time that raised awareness for the iconic, clear-colored cola among young millennials too young to enjoy it the first go-round, and older consumers hankering to taste it again. The one-night event recreated the era with a mini mall,...

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August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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