Environment Archives - Page 2 of 34 - Event Marketer
Santa Margherita Invites Audiences to ‘Follow the Vine’
Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue),...
Dell Technologies Hosts an Event on a Movie Set
For an event focused on the future, Dell chose a venue that had already been built to represent what life might look like in the year 2563: the actual set from the 2019 Robert Rodriguez film “Alita: Battle Angel.” Designers pulled cues from the movie itself—including displaying announcements on large monitors throughout the “city,” as...
The Glenlivet Serves up Unexpected Sampling in a Purple Oasis
With a new product to promote—a 14-year-old single-malt Scotch finished in cognac casks—The Glenlivet introduced a fully decked out Airstream that was a tasting experience-slash-showroom-slash-customization station and called it The Glenlivet Drop Shop. Because the new drink is aimed at a different audience from the traditional single-malt crowd, the environment’s look was intended to break...
Pernod Ricard Reimagines the Malibu Rum Beach House
The Malibu Rum Beach House has been a part of the brand’s marketing attack for summer festivals since 2015. But for 2019, the brand fully refreshed the build with its signature banana leaf wallpaper, a fresh neon color palette, a new Malibu Beach Bar (which allowed for more nimble implementation at certain events) and myriad...