College/campus marketing Archives - Page 2 of 7 - Event Marketer
BET Brings a Multi-Pronged Strategy to HBCU Campuses
How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set...
Tenneco’s Think Hubs Drive Three-Year Mobile Tour
Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...
Target’s In-Store Shopping Events Draw Millennials
It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated...
Old Spice Urges Students to Make a ‘Smellmitment’
Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select...