Geo-location Archives - Event Marketer

Geo-location Archives - Event Marketer

February 9, 2017

Miami ‘HEATS’ up Hoops Fans With a Customized App

Is it hot in here or is it just the Miami Heat’s new fan engagement app? The NBA team launched the app at the start of the 2015-16 season and has been scoring with its massive fan base ever since by giving users the power to control every aspect of their experience. Seamless blending of...

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February 9, 2017

Ringling Bros. App Spawns a Tech-Fueled Circus

The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...

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August 24, 2016

National Park Campaign Targets Diverse Millennials

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation...

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August 22, 2016

Old Spice Urges Students to Make a ‘Smellmitment’

Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select...

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April 27, 2016

Adobe Train Hops Around Europe to Promote Time Tracker

To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...

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