B-to-B social media Archives - Page 2 of 17 - Event Marketer
Merck KGaA “CurioCity” was a dream many employees got to dream all over the world
Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken...
Google’s Assistant Playground gives DisneyLand a run for its money
Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is...
Siemens Hypes Smart Ecosystem with a Concept Mall
Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products...
Ford Thrills Car Lovers with Racing Demos, Showcases
Over the years, Ford has built a reputation for itself as a standout exhibitor at the SEMA Show, an annual trade event run by the world’s largest automobile aftermarket group. So to maintain its lofty status and demonstrate its commitment to supporting the $41.2 billion automotive aftermarket industry, the brand created a car lover’s paradise,...