Augmented reality Archives - Page 4 of 11 - Event Marketer
AR animations helped bring the “American Horror Story” activation at San Diego Comic-Con
FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.” The collection,...
Cheetos LA restaurant was based around their ‘flaming’ hot’ cheetos and it blew up
Cheetos enjoys creating brand extensions to delight its loyal fanbase. There was the invention of “Cheeteau,” a Cheetos perfume named after the brand’s mascot, Chester Cheetah. The big cat even ran for mayor of a small town in Montana named Chester. Then in 2017, it cooked up a Cheetos-themed menu to be served at a...
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
Audi lit up the sky and the eyes of their attendees at their new car launch/press event
Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment...