2013 Archives - Page 6 of 13 - Event Marketer
Custom Staging Lights Up Mary Kay’s 50th Celebration
Seminars with conventional proscenium staging can often leave audience members feeling distant and disconnected. At least that was how Mary Kay Cosmetics had felt about past Mary Kay Seminars, deciding this year—for its 50th anniversary—to “blow the socks off” the waves of more than 10,000 Mary Kay Independent Beauty Consultant attendees with a dramatic stage...
HBO Immerses Viewers in the World of ‘Game of Thrones’
HBO brought its hit series “Game of Thrones” to life with an international exhibition tour, the first of its kind for the network, designed to immerse fans in the breathtaking and enchanting world of Westeros, the fictional setting of the story. The exhibition showcased more than 70 original artifacts from season one and two, plus...
Samsung Delivers the Media a Multi-Sensory Story
Not all of the bells and whistles on today’s smartphones are there just for the sake of bells and whistles. Many of the high-tech features on today’s phones have been designed specifically to meet everyday needs in ways never thought possible. To position its new Galaxy S4 phone as a “life companion,” Samsung decided to...
Mattel’s Twitter Vending Machine Drives Booth Buzz
At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was...