2010 Archives - Event Marketer

2010 Archives - Event Marketer

December 29, 2015

GM Takes Over the Streets at the Olympics

General Motors Canada used the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) used a combination of mass blitz and targeted touches to both blanket Vancouver and encourage test-drives. The company, which donated some 4,600...

read more

December 29, 2015

P&G Activates Monster Sponsorship in 60 Days

In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a...

read more

December 29, 2015

Chevrolet Charges Up SXSW Festival Attendees

For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...

read more

December 28, 2015

SC Johnson Taps into Women’s Fashion Sense

What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged this fashion-savvy woman in an elegant, sophisticated and simple way that encouraged her to interact with the fragrances. She got to hold them, smell them...

read more

December 28, 2015

Huggies Promotes Diapers at Playground Experience

To promote its Little Movers Diapers in the Canadian market, Huggies had one burning question for consumers: “Have we made babies too fast?” Besides that tagline–a play on the name of its new product, which is designed to help babies move and scoot around more freely than ever–Huggies also wanted to stimulate sales at partner...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |