Technology
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B-to-C EventsLast-Minute Gift Guide for the Event Marketer Who Has It All
Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested the latest gadgets and goggles. They’ve got the devices and the best apps. So, if you’re looking for that perfect, last-minute gift for these folks this holiday season, EM’s got you covered. Take a spin through our colorful picks below […]
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B-to-C EventsHow The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15 took sensory experiences to new heights with the launch of its Out Of The Blue experience, which will run indefinitely at its London property. Designed by the staff at its on-site watering hole, Blue Bar, and key technology partners, Out […]
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B-to-C EventsTaste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s Madison Square Park with a life-sized Gingerbread House and an interactive experience that from Dec. 7-20 recalls the sights, sounds and smells of the holiday season. New this year is a 4D storytelling engagement that immerses guests in a gingerbread […]
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B-to-C EventsSix Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character.
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B-to-C EventsSephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]