Technology

It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they […]

They say what happens in Vegas, stays in Vegas, but from an event marketing perspective, we hope that’s not the case. We all just learned too much about the latest event technology—from VR to AR to AI to data collection and so much more—for it to remain here. And we’re hoping that’s the case for […]

The marketing technology conference of the year kicked off day two bright and early at 6:30 for ambitious attendees who took on the optional 5k Wake Up Run around some of Sin City’s top destinations. Then it was over to breakfast, where attendees munched on bacon and eggs, networked with fellow industry insiders and checked […]

It was 62 and sunny in Las Vegas on Monday, not too shabby for the hundreds of EventTech attendees who flew in from all over the country to kick off the industry’s biggest—and only—marketing technology conference. And we didn’t just kick it off with bagels and coffee. In the wee hours of the morning, more […]