Technology

Technology

March 18, 2010

Microsoft’s SXSW Sponsor Zone

Taking advantage of the foot traffic from the many discussion panels on the fourth floor of the Austin Convention Center, Microsoft set up a chic booth (a black and white Audrey Hepburn print on the wall set the tone) divided into three sections showcasing its Windows 7 technology, Silverlight (a free, cross-browser, cross-platform plug-in that...

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March 15, 2010

Augmented Reality Goes Live

YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR, developers superimpose computer-generated images over a real-world environment in real time. The firstdown line superimposed over the field on football...

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March 10, 2010

EA Sports Active Tour Energizes UK Consumers

The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and ran through October, then picked up again in January and will run through the spring. At each location, EA sets...

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March 10, 2010

U.S. Army Launches Augmented Reality Game

The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...

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February 19, 2010

Panasonic in 3D

There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic has done with its sponsor pavilion at the 2010 Winter Olympics—twice! Outside the brand’s two-story, glass-front structure, fans wait in line to get their tickets and assigned showtimes for a seat in one of two 3D theater experiences hidden...

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