Technology

Technology

March 9, 2017

YouTube Creators Curate Tiny Homes for a Google Product Block Party

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...

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February 24, 2017

Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent

Amazon Web Services’ re:Invent might just be one of the fastest-growing tech conferences in the world, increasing from 6,000 attendees at the inaugural event in 2012 to 32,000 at the 2016 show (held Nov. 27 to Dec. 1 in Las Vegas). With a finely tuned work-play balance, the event offers everything from boot camps and...

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February 23, 2017

AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October,...

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February 21, 2017

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind...

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