Technology

Technology

May 22, 2012

EventTech 411: Mobile Devices And Apps

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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May 16, 2012

EM Takes On Austin For SXSW 2012

The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees who are members of a hip, trend-seeking and mostly well-funded demographic.

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April 19, 2012

Social Media Top Tip: The Cloud

In this regular series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.

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April 5, 2012

Aquarium Dives Deep for Titanic Interactive Exhibit

The centennial of the sinking of the Titanic will be this April 15, and events are springing up everywhere from Belfast, Ireland, to St. Louis, MO. And now, one of the biggest aquariums in the northeastern U.S., the Mystic Aquarium, is jumping into the pool, too. The institution, operated by the Sea Research Foundation, has...

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April 5, 2012

How CES Aims For Zero Waste

Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show...

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