October 15, 2013

AT&T to Cowboys Fans: Every Drive Matters

AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys, to educate fans on the dangers of texting and driving. Dubbed Every Drive Matters, the effort builds on the company’s larger It Can Wait campaign, which launched over a year ago and has garnered three million pledges from consumers vowing...

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October 11, 2013

AORN’s Virtual Portal Drives Live Registration

For event organizers, the thought of going digital can be a scary one. What if attendees no longer come to the live event? Suppose they opt to stay home and log on in the comfort of their pjs? Could a virtual program be the death knell of the live portfolio?

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October 4, 2013

EventTech 411: Mobile Device Strategies

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...

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September 3, 2013

American Express Activates Digital Experiences at US Open

The US Open American Express Fan Experience this year features two new activations, an interactive sensory experience called the Art & Sound of Tennis and US Open TrendCast from American Express, a social-based fan activity that digitally extends the excitement surrounding the tournament. American Express, a 20-year U.S.

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August 20, 2013

Sony Mobile Hits the Showers to Promote Xperia Z

It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.

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