Technology

Technology

August 1, 2013

Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn

Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up...

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July 24, 2013

EM@MLB FanFest, Part II: Under Armour, Chevy and More

There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.

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July 24, 2013

Intel Focuses on Retail with Six-Month World Tour

Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...

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July 11, 2013

Resource Water Launch Event Makes a Splash

As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens.  Resource is a premium water brand made from 100-percent sustainably sourced spring...

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