Technology

Technology

August 20, 2013

U by Kotex Leverages Concerts, Social Media to Drive Trial

To drive trial of its feminine care products, U by Kotex throughout August is engaging girls before performances at American Idol and Bruno Mars concerts via a series of interactive on-screen questions. Called “U Decide” moments, the activation consists of five 30-second spots that ask fun, lifestyle questions such as, “What would you not let...

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August 19, 2013

Has Technology Become a Roadblock to the Face-to-Face Experience?

If there is anything more ubiquitous than measurement in discussions of event marketing, it’s technology. Everything from event management dashboards and CMS to mobile apps, NFC and flexible displays is a part of every conversation and every event. And so it should be. Technology has made this industry more efficient, effective and powerful than almost...

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August 14, 2013

Inside Friendship Dairies’ Social Media Startup Strategy

Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories in Connecticut, New Jersey, New York and Pennsylvania. So to battle back the Chobanis and Daisys at the gate, the brand, a division of Saputo Dairy Foods, began crafting the Fit to Go Mobile Mixer Tour—a first-time foray into the...

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August 14, 2013

How Pop-Tarts Connects with ‘Digital Concert Groupies’

There’s a new breed of concertgoers emerging in this digital landscape—two out of every three of them has a smartphone, and more than half share content online. Kellogg’s Pop-Tarts is leveraging the power of these “digital concert groupies” through the free concert series Crazy Good Summer, a program designed to engage teens with their favorite...

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August 14, 2013

EventTech 411: Mobile Management and Engagement Tools

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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