Technology

The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array of live experiences to promote them. To differentiate itself from its competitors based on the ingredients in its sugar-free drinks, which include electrolytes, coenzyme Q10, […]

The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.

The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20) […]

Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals […]

Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE   Tweet us […]