Technology

Technology

October 16, 2014

Clorox Brings Twitter Fountain to SXSW Eco

To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...

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October 2, 2014

Technology Inspires LG’s Art of the Pixel Gala

The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped...

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October 2, 2014

Projection Mapping at LG’s Art of the Pixel Gala

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up...

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September 30, 2014

Vine: Engaging Consumers in Six Seconds

In their quest for the latest and greatest ways to connect with the early adopter crowd, innovative marketers have turned to Vine, the mobile video-sharing app launched last year by Twitter. Vine turns people’s smartphones and tablets into mini video cameras, allowing people to record and share six-second videos that loop back on themselves again...

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August 28, 2014

Behind The Scenes: Coke’s World Cup Happiness Flag

It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted...

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