Technology

Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants turning to social media to scale their existing platforms, marketers have been able to keep the momentum going amid social distancing. We rounded up […]

When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start […]

Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to […]

Event marketers are leaning on social media more and more as they navigate a new and, hopefully, temporary world of digital experiences. Honda’s summer campaign, Honda Virtual Adventures, is an example of a digital program that encourages interactivity and decision-making on the part of the user to give it dimension. The effort is supporting the […]

From art challenges to science experiments, Mars’ candy brands have been busy bees on social media, engaging quarantined consumers with creative contests and at-home activities. Indeed, social media is rife with opportunities to engage an idle audience that has been starved for interaction. To find out what it takes to connect with consumers the right […]