Technology

Technology

March 6, 2015

Social Media Top Tip: Podcasting For Events

Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance...

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February 27, 2015

Game of Thrones Exhibition Gives HBO a Boost in Social Currency

“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in...

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February 18, 2015

EventTech 411: The Scoop On BLE

Your Two-Minute Tutorial on The Latest Event Technologies What it is: BLE stands for Bluetooth Low Energy. In short, BLE is a wireless technology akin to Bluetooth, with one important difference: it’s passive. So there’s no work required for attendees to engage with it. Like regular Bluetooth, it’s an owned and licensed technology, but have no...

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February 9, 2015

Detroit Auto Show: Three Event Technology Highlights

Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves incorporated technology that engaged and educated auto show attendees as well. The NAIAS launched on Jan. 12 with a press preview at the Cobo Center...

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