Technology

Technology

December 29, 2015

How the UFC Dominated Las Vegas with a High-Tech Takeover

What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight Week, which serves as the Super Bowl of UFC events. Attracting tens of thousands of fans from across the globe, the notoriously bold brand...

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December 23, 2015

Light up Your Event with These Projection Mapping Tactics

From the Hoover Dam to St. Peter’s Basilica at the Vatican, projection mapping events continue to take awe-inspiring light shows to new heights—and surfaces—all over the world. Here, a roundup of nine dazzling projection events to inspire your portfolio in 2016. 1. Heroes of the Storm Launch Blizzard Entertainment in June launched its Heroes of...

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December 22, 2015

Experience Design Insights from The Cosmopolitan Hotel in Vegas

Ninety-nine percent of the time, your experience design process should not begin with an actual technology. It’s one of the major points Inessah Selditz and Nick Bartzokas, interaction designer and technical director at the LAB at Rockwell Group, explained during a session at EventTech (Nov. 2-4 in Las Vegas) on “dimensionalizing” a brand into a...

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December 17, 2015

Six Tips for Making Event Content More Instagrammable

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage. According to a Forrester study...

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