Technology

Technology

September 20, 2016

Three Ways Citi Used Social Media to Amplify Rio on the Hudson

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended...

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September 16, 2016

Fab 50 2016: Four Insights on Leveraging Tech for Exhibits

Technology for technology’s sake is never a winning strategy, but there’s definitely a nuance to understanding how much to use, when, and most importantly, for what purpose. While some clients demand the latest and greatest, others say it’s a waste of precious budget dollars. Here, four of our Fab 50 experts weigh in.

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September 15, 2016

Day of Drones Helps Mountain Dew Elevate Drone Racing

To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and...

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September 13, 2016

Four Insights on Leveraging Live Streaming for Events

As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff,...

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September 9, 2016

Canadian Tire Unites Olympians and Fans with the Red Door to Rio

Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....

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