B-to-C Events

To support the launch of its new Guiding Stars Nutrition Navigation System Food Lion and Bloom supermarkets launched a five-market mobile marketing tour. The Guiding Stars program assigns one two or three stars to products in its stores giving consumers an easy way to select food based on its nutritional qualities. (One star is good two is better and three is best.) The program kicked off at 61 Bloom Supermarkets in June and at 1 200 Food Lion stores in July. 

Employees at Lush Fresh Handmade Cosmetics retail stores went to work on Aug. 27 nearly au naturale wearing nothing but aprons reading “Ask my why I’m naked.” The one-day stunt executed at 27 stores in 23 cities across the country was designed to get consumers thinking about the impact packaged goods have on the environment. The brand creates solid alternatives to traditionally liquid-based shampoos soaps and conditioners eliminating plastic bottles and other unnecessary packaging from going into landfills.

Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music.

“We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our heritage and we wanted to create an event to celebrate mountain sports and the beauty of mountain life.”

Office Depot will be a co-primary sponsor of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series vehicle along with Procter & Gamble’s Old Spice starting in 2009. His car will have a new color scheme to reflect the partnerships.

The retailer is currently a NASCAR sponsor and sponsors driver Carl Edwards in a deal that ends this season.

"IF YOU BUILD IT THEY WILL COME."  Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths that will increase ROI rather than burn a hole in their pockets. Add in environmental concerns and there are plenty of reasons to consider hybrid exhibits—a mix of elements from an existing booth combined with some new and rented materials.