B-to-C Events
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B-to-C EventsDon’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.
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B-to-C EventsGetting Employees Pumped About Internal Events
Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement.
Keep the branding consistent. Most folks remember faces but not names. So giving an event a face—or an image—can have a greater impact emotionally. For the Microsoft Dynamics CRM sales event in Toronto the message and image couldn’t be more on the money. Every branded item contained a picture of a Ferrari.
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B-to-C EventsPressman Toy Promos ‘The Office’ Themed Games With Events
There ain’t no party like a Scranton party kids. To mark the official launch of “The Office” board and DVD games Pressman Toy is hitting the PA town for a day filled with Dundler Mifflin-inspired games and events.
Mindy Kaling who plays Kelly Kapoor on the show (she also writes and produces) is hosting the July 19 event. Brian Baumgartner the actor who plays Kevin will also be in attendance.
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B-to-C EventsBurger King Offers Up Apple Fries at Concert
As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5.
Burger King in June announced the launch of a new more nutritional Kids Meal featuring the “fries” (apple slices cut in the shape of fries) and Kraft Macaroni & Cheese as part of its BK Positive Steps nutrition program.
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B-to-C EventsJockey Promos Sponsorship Of The Underwear Affair
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles.
The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair of underwear ornamented with a branded tag informing them about the race.