VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46… and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.”
The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then record a 15-second video response. The brand will choose the most unique videos to be aired on the channel and other videos will be available to watch on a microsite.
“We wanted to create a campaign that could encompass all of our reality programming ” Wendy Weatherford vp-consumer marketing for VH1 told Buzz.
The brand soft-launched the program this week in Los Angeles outside of the Key Club on the Sunset Strip. The next stop: Atlanta. To tie in with the Feb. 11 launch of “Flavor of Love 3 ” the brand will promote the booth in advance of arrival with street teams handing out Flavor-themed old-school Valentine’s Day cards Agency: UCG Brookline MA.