B-to-C Events

To drive awareness and trial of its new Chromebook, Google in July launched a lending program through experiential partnerships with Virgin America airlines and the Ace Hotel in New York City.

The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype.

The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once the show was underway.

Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and media elements that played off the three game titles the developer focused on for E3, “Prey 2,” “Rage” and “Skyrim.” Incredibly detailed scenic reproductions of a dragon from the “Skyrim” game (he was wrapped around a big LED screen), and post-apocalypse mutants from “Rage” created a big visual impact from the exterior.

Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact with the brand via a special logo-centric 2D mobile barcode known as a SnapTag, developed by tech provider SpyderLynk.

To promote its Crave chocolate and strawberry-chocolate milk as a healthy alternative to other drinks, Upstate Farms has partnered with the Cleveland Indians to connect with families in Illinois, Ohio and Michigan by giving kids “Moohawks” before each game. The stunt allows the brand to sample as well as educate consumers about the unique benefits of its product, including its frost-flow aluminum cans that chill within 30 seconds and its shelf-stable formula that allows the milk to go from room temperature to cold to room temperature again without spoiling.