B-to-C Events

From the first look, the Taiwanese brand’s two-story Acer Journey pavilion pays homage to technology and design to present the brand as forward-thinking and quickly growing.

From the outside, if you assumed it was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.

Yes, it’s a restaurant. But have you seen this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s.

To shine a light on its efforts and interest in green and renewable sources of energy, UK energy bigwig EDF is activating an Electric Company pavilion inside the grounds of Olympic Park. Is has been dubbed… The Power of Electricity.

AT&T, a presenting sponsor of Star-Spangled 200, which commemorates the 200th anniversary of Maryland’s role in the War of 1812, used last month’s Sailabration kick-off to showcase its smartphones and tablets and raise awareness of It Can Wait, a national campaign to educate drivers about the dangers of texting and driving.

It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.