B-to-C Events

We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose […]

Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people […]

In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park, an experience that offers behind-the-scenes and first person viewpoints, and represents yet another example of how sports stadiums have become high-tech playgrounds for fans. The modular replica dugout located in the Kids Concourse (with more being installed throughout the park […]

With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than 23 percent of current skilled professionals near retirement age, the state of Arkansas has been in a tight spot when it comes to the future of its workforce. Action needed to be taken to both spread awareness of the issue […]

With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.