B-to-C Events

Today Moderne Communications announced the addition of Chasin to the team to capitalize on the company’s winning trajectory within the ever growing experiential space. In the past year, Moderne has expanded their client portfolio with household names like Starbucks, Mountain Dew and McDonald’s. The increasing demands that this new business has brought required the appointment of a strong and proven leader at the helm of the experiential division.

Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute. Whether they’re taking trains, flying on planes or traveling on foot, commuters […]

The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to […]

Almost every experiential agency has made this mistake…

Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience with digital engagement and content, Arbella Insurance’s nonprofit arm Arbella Foundation is parking its Distractology simulator experience at schools across southern New England. The simulator, which will make stops at high schools through June and continue while school is in […]