B-to-C Events

B-to-C Events

January 28, 2010

Brands bet on permanent pop-ups

The temporary pop-up shop is a successful strategy for many event marketers but there are brands that bet their dollars on permanent branded spaces. What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of continuity nearly impossible to achieve with a pop-up. The electronics brand considers its Samsung...

read more

January 28, 2010

Prove program value with management software

Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...

read more

January 28, 2010

Saturn Rolls On a Solar-Powered Tour

In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot  has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.

read more

January 28, 2010

The Scoop About Inflatable structures

Inflatable structures are more than a lot of hot air. At fairs festivals even on the trade show floor these gigantic colorful creations can help sponsors advertisers and exhibitors stand out from the crowd. State Farm places inflatable billboards on golf course lakes at its LPGA-sponsored events (BBI Inflatable Display Systems handles). Nokia Studio a...

read more

January 28, 2010

Going off the beaten path to save money

In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes and local cafés where they can throw their events and skip the expense associated with custom-built environments. An added bonus with these unconventional spaces is that the target demo often comes with the package.

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2019 Access Intelligence, LLC – All Rights Reserved. |