B-to-C Events

January 17, 2012

BULLETT Magazine Celebrates Anniversary in a Secret Garden

 Art and fashion magazine BULLETT on Dec. 8 celebrated its one-year anniversary by turning its winter issue "The Secret" theme into a live secret garden party at the gothic revival synagogue Angel Orensanz Foundation on Manhattan’s Lower East Side. The secret garden theme started with an invitation to guests announcing the magazine’s anniversary party at...

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January 12, 2012

Then and Now: Mobile Tours

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this rolling installment, we re-examine some of 2007’s most popular...

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January 12, 2012

Kia Unleashes ‘Hamstar’ Augmented Reality Experience

Korean automaker Kia Motors has unleashed an augmented reality activation at the North American International Auto Show, which began in Detroit on Tuesday, that ties into its popular “Party Rock Anthem” commercial. The technology, which is the centerpiece of the brand’s new exhibit for this year’s auto show circuit, is called “Close Encounters” and features...

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January 10, 2012

NBC Rolls Out Free Fruit Fridays

NBC kicked off the 2012 leg of its Free Fruit Fridays program in Brooklyn on Jan. 6 by handing out fresh fruit to passersby from a branded Sprinter van. The effort is part of the network’s Go Healthy New York campaign that is visiting one of the five boroughs every Friday through February. Next stops...

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January 9, 2012

Constellation Uncorks Surprising Insights

They say beer and wine don’t mix, but in the case of Toasted Head wine, bringing the two together created the perfect elixir. Food and wine festivals have long been the platform of choice for wine brands in search of loyal vinophiles. But Constellation Wines-owned Toasted Head this year has been breaking with convention and...

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