B-to-C Events
NFL Takes on City’s Retail Row
The NFL last week got New York City retailers and fans to show their team spirit with a Back to Football shopping event held along 34th Street’s retail row. Storefronts showcased NFL apparel and other products and consumers, who were encouraged to wear NFL-licensed gear, participated in activities including the New Era Scavenger Hunt, player...
Brands Hit Singles in Target Markets
The “hyper-local” catchphrase is almost cliché these days, mostly because every time event marketers get together, they discuss how consumers want “authentic,” “endemic” experiences that “speak to them.” Of course, many of those same people (they’re such “360-degree marketers,” who think “outside the box,” and they’re trying to “create tribes” of influencers who “fuse” with...
Trolley Tour Promotes New PBS Series
To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is bringing a 40-foot historic trolley to kid-friendly events and locations such as museums and zoos. The trolley is a throwback to “Mr. Rogers Neighborhood,” the iconic series that ran on the network for more than 40 years and is the...
Event Wi-Fi Face Off: Rent or Own?
Every event organizer faces this question at some point: Should I provide wifi at my event? Since the desire is almost always there, and usually budget will make the decision. Let’s assume the answer is yes. So, you’ll put in wifi. Your attendees will love you. But now you face the real tough issue of...