B-to-C Events

A truly unique and buzzworthy event that brought to life a James Bond theme showered winners with gifts from the “swag room”.

We will explain the mindset shift that is driving companies to create more and more experiences and the key components that make them memorable. Real-life examples will help you apply the framework and get the business results you want from your meetings and events.

When Ferrari wanted to shift its one-day dealer meeting into high gear, this automotive legend put Broadstreet behind the wheel — and the result was a smooth and successful ride.

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook […]

Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal. […]