B-to-C Events

RELOAD STUDIOS and DOUBLE A EVENTS announced that they will be broadcasting an early look at Reload Studios’ upcoming multiplayer shooter game for virtual reality (VR), WORLD WAR TOONS, from the Pax West show in Seattle, Washington, from September 2 through 5. World War Toons is a first person shooter (FPS) designed for VR. The four-day broadcast will be an opportunity for fans and newcomers to experience hosted game play and contribute their feedback to the open development of the VR game, including controls, movement, and the Free 2 Play model, within the tournament style popular in e-sports competitions.

To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and […]

Our annual Women in Events dialogue continues this year with another impressive panel of female executives sharing their perspectives on everything from breaking through the glass ceiling (including some great ideas on the art of salary negotiation), to cultivating confidence at work and taking on the biggest challenge of them all: striking a work-life balance.

Jam Cruise is an annual five-day, music-driven cruise, featuring jam, funk, rock, jazz, and electronic performances, as well as musical workshops, activities, and other programs.

As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff, […]