B-to-C Events

B-to-C Events

January 28, 2010

Where Are They Now: Micky Pant

November/December 2003 Reebok Back then: Micky Pant Reebok cmo was sporting an Event Marketer Dream Team jersey and sweatpants in the Reebok corporate showroom.

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January 28, 2010

Where Are They Now: Kevin Demsky

May 2003 FedEx Back then: Kevin Demsky was whipping up a recipe for Memphis-style sponsorships that is almost as unique as the region’s babyback ribs. Demsky told EM that FedEx sponsorships are “a conduit” for convincing customers to utilize its services which led to eight rules for winning the sponsorship game. Rule One: Sponsorships are...

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January 28, 2010

Where Are They Now: Steve Baskin

June/July 2003 ING Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship of the New York City Marathon. The financial-services company activated the city’s annual event on all fronts with guerrilla efforts...

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January 28, 2010

Where Are They Now: Cheryl Di Re

November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from the beginning not tacked on at the end. WaMu was heavy into community marketing with events targeting teachers as well...

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