B-to-C Events

B-to-C Events

January 28, 2010

IKEA’s Political Event Involves a Replica White House Oval Office

The high cost of travel has caused some consumers to stay close to home this year. So resourceful home-furnishings brands rolled out programs that took everything—including the kitchen sink (well almost!)—to them reaching commuters in Washington and festivalgoers from Newport RI to the San Mateo County Fair.

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January 28, 2010

Refreshing Long-running Events

When Self magazine took its workouts to the parks this spring it was the 16th year that savvy health-conscious women lined up around the block for a day of bending and stretching beauty treatments and product samples in Chicago New York and San Diego. And in April when Walgreens revved up the engines for its...

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January 28, 2010

Recycling Event Assets

Splashy launches national tours and sponsorship activations are often the sites for the crème de la crème of experiential marketing environments. But when the lights go out what to do with a branded moose head or a cat food-inspired climbing wall? (Meow Mix we love you and all your crazy cat people.) It’s safe to...

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January 28, 2010

Taking green screen beyond the backdrop

The conventional wisdom about green-screen photo activation says that it needs to be stationary within the footprint and should feature a large well green screen. Today’s green-screen activations however are growing up and moving out in some cases losing the screen altogether. Photos don’t have to be still to be custom anymore thanks to green-screen...

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January 28, 2010

How Twitter adds value to events

If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...

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