B-to-C Events
-
Partner ContentOn the Road with Carl’s Jr.
The Carl’s Jr. 75th Anniversary Tour honored the entrepreneurial spirit and dedication to service that made the Carl’s Jr. story an American story.
-
B-to-C EventsHow Adventure-Themed Events are Boosting Brand Awareness
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers […]
-
B-to-C EventsFour Tips for Making the Most of Your Proprietary Event
It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.
-
B-to-C EventsInteractive Escape Games Promote Sony TV Shows and Technology
Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two of its tv series, “The Blacklist” and “Timeless,” which are both produced by Sony Pictures Television and currently running on NBC. The games immerse players into the worlds of each show and at the same time incorporate Sony products into […]
-
Partner ContentHow Vega flipped the script on the film fest party scene
Every September, the Toronto International Film Festival descends on Toronto, infusing the city with incredible movies, celebrity sightings and parties that rage until 4 a.m. GMR helped Vega—provider of clean, plant-based nutrition—flip the script on the TIFF party scene.