B-to-C Events
Citi’s Rolling Stones Tour Sponsorship Touches All Fans
Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s decades-long contribution to the music industry and to the rock ‘n’ roll world. The tour kicked off May 2 in Los Angeles and wraps June 24 in Washington, D.C.
Sperry Sails onto West Coast Campuses
To make new connections with the college crowd, Sperry Top-Sider in April brought its signature boat shoes to West Coast college campuses with its Vacationland College Tour.
Friendship Dairies Makes Experiential Debut
Throughout the month of May, New York State-based Friendship Dairies has been rolling out the cottage cheese wagon for consumers in Connecticut, New Jersey, New York and Pennsylvania—a first-time foray into the event marketing space for the brand. The tour, known as the Fit to Go Mobile Mixer Tour, is designed to show off the...
belVita Taps Busy L.A. Consumers for Biscuits Sampling
In the early morning hours of April 15, Mondelēz International hit the streets of Los Angeles to promote its belVita breakfast biscuits, a sweet and crunchy morning snack product introduced in the U.S. market last year. The effort was led by brand ambassador, actress and comedian Jane Lynch who visited local hotspots to lift spirits...