B-to-C Events

B-to-C Events

January 28, 2010

Why Feel-Good Events Feel… Good

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...

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January 28, 2010

Brands bet on permanent pop-ups

The temporary pop-up shop is a successful strategy for many event marketers but there are brands that bet their dollars on permanent branded spaces. What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of continuity nearly impossible to achieve with a pop-up. The electronics brand considers its Samsung...

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January 28, 2010

Prove program value with management software

Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...

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January 28, 2010

Saturn Rolls On a Solar-Powered Tour

In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot  has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.

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January 28, 2010

The Scoop About Inflatable structures

Inflatable structures are more than a lot of hot air. At fairs festivals even on the trade show floor these gigantic colorful creations can help sponsors advertisers and exhibitors stand out from the crowd. State Farm places inflatable billboards on golf course lakes at its LPGA-sponsored events (BBI Inflatable Display Systems handles). Nokia Studio a...

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