B-to-C Events

Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.

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Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]

One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial males, you want to make sure you’re not activating at events that attract older women.

Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.