B-to-C Events
WEtv Challenges Brides to Cake-Eating Contest
To drum up excitement for the tenth and final season of WEtv’s “Bridezillas,” the network on May 30 invited 10 brides to New York City and gave them a chance to win $10,000 in a wedding cake-eating contest. To add a bit of star power to the ceremonies, reality star Nicole “Snooki” Polizzi served as...
LEGO Invades Times Square with Life-Sized ‘Star Wars’ X-Wing Fighter
To support its new Cartoon Network program, “The Yoda Chronicles,” LEGO Systems master builders created the biggest LEGO model ever built and brought it to New York City’s Times Square. The model is a life-sized “Star Wars” X-Wing fighter that weighs about 46,000 pounds, is 11 feet tall and 43 feet long and has a...
Citi’s Rolling Stones Tour Sponsorship Touches All Fans
Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s decades-long contribution to the music industry and to the rock ‘n’ roll world. The tour kicked off May 2 in Los Angeles and wraps June 24 in Washington, D.C.
Sperry Sails onto West Coast Campuses
To make new connections with the college crowd, Sperry Top-Sider in April brought its signature boat shoes to West Coast college campuses with its Vacationland College Tour.