B-to-C Events

When deciding on what type of platform is best for your needs, allow the APEX team to help understand the differences in marketing trucks and trailers. Both trailers and trucks have advantages and disadvantages specific to each buyer. A large aspect of the truck is having an all-in-one mobile marketing truck that is easily movable and contained within the vehicle. The advantages of a trailer can be seen in that same statement, as being able to use a variety of vehicles to tow a trailer and bring it to many other venues.

Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Chicago’s Museum of Science and Industry (MSI) is renowned for its immersive experiences, but with the addition of three high-tech Dive Trainer stations to its famous U-505 submarine exhibit, the museum is making waves like never before. Even before the interactive stations were added over the fall, the exhibit drew massive crowds. Its centerpiece, a […]

From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.

The Weather Channel was determined to demonstrate that it went well beyond supplying forecasts to its viewers and that its original programming and prowess in the digital space was a highly desirable place for advertisers. Broadstreet helped shaped messaging and crafted design for the Weather Channel Upfront and Newfront. Imagery focused not only on awe-inspiring weather, but nature, science and the environment. Key messaging and imagery featured Weather Enthusiasts, its core demographic of viewers who live for the outdoors and rely on accurate weather to plan their day.