B-to-C Events
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Partner ContentVideoBooth @ Super Bowl LIVE!
VidoBooth is in Houston at Discovery Green for Super Bowl LIVE!
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B-to-C Events2008 Beijing Summer Olympic Games
The Beijing Games were China’s coming out party. But they were also experiential marketing’s most spectacular appearance yet at an Olympics.
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Partner ContentDesigning Effective Incentive Programs from the Start
10 tips for achieving the best results from your incentive program.
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B-to-C EventsBrands Leverage Experiential to Connect With the LGBTQ Community
When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]
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B-to-C EventsMulti-user VR Drives the Launch of Jaguar’s New Electric Car
Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level. […]