B-to-C Events
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Partner Content
How to Clean Your Event Marketing Data
The only thing worse than no data at all is “unclean” data. Ensuring the integrity of our event marketing data is one of the most important things we do.
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Partner Content
The Hype! Agency Wins Inavero’s 2017 Best of Staffing® Talent Award
SALEM, NH (PRWEB) FEBRUARY 16, 2017 The Hype! Agency, a leading event staffing agency in the experiential marketing industry announced today they have won Inavero’s 2017 Best of Staffing® Talent Award for providing superior service to its talent. This is Hype’s sixth year winning this award!
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Partner Content
2017 Trend Alert: Sommeliers are the new black.
A Sommelier by definition is a wine steward- a well trained
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Partner Content
Will Emotion Recognition Technology Be the Future of Event Feedback?
Manual event surveys have a tendency to yield polarized or inaccurate results. What can companies do? Take a look at how we incorporated emotion recognition technology at one event to improve post-event analysis in a substantial way.
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B-to-C Events
Taking the Field: 11 Strategies for Scoring with Sports Fans
Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to bring meaningful experiences to the fervent demographic. Not only do modern brands need to illustrate genuine devotion to the teams and leagues they sponsor, they’re also expected to offer […]




