B-to-C Events
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B-to-C EventsBetting on the Farm: The Best of Bonnaroo 2019
We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.
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B-to-C EventsFive Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga, […]
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B-to-C EventsFive Ways to Tap Into the ASMR Trend
ASMR is trending, but doing it well takes more than a light touch If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube, […]
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B-to-C EventsScooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station
If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has […]
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B-to-C EventsTechnology, Lifecycles: More Key Insights from the Millennial Impact Report
More evidence that millennials aren’t as tech-obsessed as marketers might think. Among key findings for researchers in the 2019 Millennial Impact Report, which includes data analysis from 10 years of studies on millennials and causes, is the role of technology in the lives of millennials and how they leverage technology to engage in causes and […]