B-to-B Events

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.

Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.

The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were among the first to return to live.

“There were no velvet ropes or ‘do you have an appointment?’… It stood out because it intentionally didn’t look like a b-to-b experience. It was a clear delineation from what a lot of our competitors were doing.” -Timo Pelz, VP-Business Marketing, Reddit Reddit’s experiential strategy includes bringing b-to-c vibes to some of the world’s biggest […]

“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, […]